Gender:

• Women being objectified and sexualised 
• Wearing low cut tops and high waited shorts
• Man asking woman for her number - it shows that the man has to ask women for their numbers and the other way around. However, both women and men would watch these promos

Age:

• Young adults and teenagers would watch and listen to these music videos as they have great percussion and rhythm and they enjoy the music. They are more suited to this type of music because it is bouncy and different. 
• The music is more suited to this age group and therefore, they like it more and listen to it more. 

Ethnicity:

• R&B and Hip Hop - mostly black people
• Black women and men are in this type of genre mostly

Audience:

• The audience that listen and watch R&B and Hip Hop are late teenagers and young adults. This genre is quite fun and upbeat, but also has an emotional part as well. Therefore, there is a lot of attention from the young adults as they are more sensitive as they are in their time of finding love and settling down and therefore connect to listening to R&B and Hip Hop songs that share and state these feelings. 
• R&B music can be emotional as it is mainly about a girl and a boy. 
• As R&B music usually has dark themed surroundings and shot in streets, people usually find this relaxing and watch the video for their satisfaction.
• There are also half naked black women being sexualised and objectified in the music video which will get viewings from men and some females. This influences them a lot as it appeals them. people may watch these videos for their own pleasure not because they enjoy the music or song. 

First magazine:

Barcode is very small which shows it doesn’t need to take up much space.

The masthead ‘vibe’ is in red bold letters which reflects the codes and convention of danger, suspense, thriller, blood and love. There are many connotations for the colour red and with Kendrick Lamar on the front cover, it will show that he is bringing those things into the industry.

The skyline is on the side of the magazine cover which will catch the reader’s attention to look inside and find out more, but not that much because Kendrick Lamar is enough to catch the reader’s attention.

Kendrick is wearing all white which matches with the background of the magazine cover which is also white. The colour white signifies purity and simplicity which contradicts the red connotations.

The main headline is Kendrick Lamar which shows that the magazine’s main focus is Kendrick.

His hand is positioned as if he is serious and ready for business and this will influence the female audience. There is also another name of a male singer Miguel which may also influence the female audience.

At the bottom of the magazine cover it says ‘we dare you to disagree’, this influences the reader to attempt to disagree with the magazine and look inside to see more. Little captions on the magazine can influence readers to open the magazine and read more.

The magazine mainly has the colours red, black and white, with red sticking out the most. Red is a bright colour and has many connotations, can be good or bad and this will catch the readers attention.

The magazine wrote to influence the reader ‘your guide to the best..’ this shows the magazine is tempting the reader to find out more and also find out what is the best way.

Second magazine:

Drake sings R&B, raps and also sings in the genre hip hop.

Drake has a smiling facial expression shows that he is happy in the industry.

The pull quote from Drake, shows that he is happy with his life and wouldn’t want to do a different job. It will influence the reader to find out more about the celebrity and why he loves what he does.

The masthead is covered by Drake and it isn’t very bold, which shows Drake is more important.

The headline is Drake’s name in Bold bigger than the masthead which shows he is a big celebrity

The barcode is very small which shows that it is not taking up that much room because it isn’t that important.

The date and reference is very small, but at the top of the magazine cover because the reader needs to know when the magazine was published and who it was gate kept by. 

There is no skyline which shows that the magazine’s main focus is Drake and he will be the eye catcher for the readers.

Drake’s facial expression is enough to catch the reader’s attention as he is already a famous celebrity, so the audience will want to read the magazine and find out more about him.

Many women love Drake and with him being set on the front cover, it will gather a lot of attention from the female audience.

The main colours of the magazine are grey, black and white with Drake sticking out the most with his smiling expression. The colour grey is quite neutral and simple which means that the magazine did not want the background colour to be bright so it gets rid of the main focus which is Drake.

Most R&B and hip hop artists wear black and respect the black culture and on this front cover that is what Drake is representing. 

Double spread magazine:

The headline 'The gospel according to Nicki Minaj', with the masthead 'Nicki Minaj' are quite big, but Minaj's name is bigger as she is the highlight of the magazine.

The background colour of the magazine is pink which is a feminine colour and as Nicki Minaj is a women the magazine is appropriating the colour to women. Nicki Minaj's name is also pink which shows the femininity of this magazine.

The costume that Nicki is wearing is different to the layout of the magazine. It's black and white which is different to the pink which makes Nicki stand out.

There are a lot of pull quotes on the front cover of the magazine.

Layouts and page design:

• My layout and page design 
  

First draft of the article:

Ideas for images:

Ideas for magazine name:

Audience feedback on initial ideas:

Ne - Yo - 'So sick'

Ne - Yo generally sings in the genre of R&B, but also incorporates hip hop and pop.

https://www.youtube.com/watch?v=IxszlJppRQI

Editing:

• The mountains at the beginning of the video are in a light blue colour and the video edits the mountains in and out with Ne - Yo and a girl. 
• There are 3 split screens - mountains at the top and bottom and the actual video being played in the middle. This is also part of editing. 
• There is a lot of editing at the beginning of the video as it shows mountains, Ne - Yo and the girl. 
• The video then moves to Ne - Yo in a home which is quite dull and not colourful. It then changes to him and the girl fighting which shows why the place is dull as they are not happy which will also show the audience this. 

Camera:

• The camera moves to the couple playing in the snow who are happy and this connects to the audience because of emotion. 
• There are also long camera shots, close ups of Ne - Yo, the girl and mid shots. 
• Bird's eye view camera shot going over the mountains

MES:

• Black and white colour throughout the whole music video 
• Bright lighting 
• An old telephone 
• Flashing lights from police cars
• Snowball fight 
• Fireplace 

(insert pic here)

Sound:

• Slow clapping 
• Music sounds vey slow and quiet at the beginning
• Harmonising at the beginning of the song
• Song is very slow and romantic

Bryson Tiller - Exchange:
Bryson Tiller is an R&B and Hip Hop artist, he is a singer, songwriter and rapper.

https://www.youtube.com/watch?v=aj9coPGuFkM

Editing:

• Moves onto Bryson staring out the window 
• Memories of them being shown together, reminiscing 
  

Camera:

• Close ups and mid shots of the girl walking in the streets
  

MES:

• Girl is flipping through her picture book 
• Dull and bright lighting - contrast
• Bedroom - dark lighting
• Red lighting in a room and Bryson is standing in front of a car
  

Sound:

• Percussion
• Rhythm 

Bryson Tiller - Don't

https://www.youtube.com/watch?v=d7cVLE4SaN0

Editing:

• Bryson is shown in dull and dark coloured streets which references R&B culture as most of videos in that Genre are dark and dull. 
• Then it is edited to buildings being shown in the night time which are lit up, with the girl in front of the camera being the main focus. 
• Edited to Bryson being shown in a dark, but lighted up street. 
• Edited to the girl sitting down on then bed in a dark blue lighted room. 
• Blackout 
• Long shot of Bryson and the girl walking together in the street 
• Bryson and the girl walking forwards, but the cars are going backwards which is edited 
  

Camera:

• Bryson is shown in all white in an underground tunnel with bright lighting and then the camera changes to the focus of the girl who is also wearing all white clothing. 
• Close up of the girl's face and Bryson's face. 
• Long shot of Bryson in the street with cars going past. 
• Close up of Bryson in the studio 
  

MES:

• He is shown in an underground place which has bright coloured lighting which contrasts the R&B culture. It also contrasts the dark and dull textures of the music video. 
• White clothing
• Cars
• Lampposts
  

Sound:

• Percussion
• Clapping
• Rhythm