Gender:

• Women being objectified and sexualised 
• Wearing low cut tops and high waited shorts
• Man asking woman for her number - it shows that the man has to ask women for their numbers and the other way around. However, both women and men would watch these promos

Age:

• Young adults and teenagers would watch and listen to these music videos as they have great percussion and rhythm and they enjoy the music. They are more suited to this type of music because it is bouncy and different. 
• The music is more suited to this age group and therefore, they like it more and listen to it more. 

Ethnicity:

• R&B and Hip Hop - mostly black people
• Black women and men are in this type of genre mostly

Audience:

• The audience that listen and watch R&B and Hip Hop are late teenagers and young adults. This genre is quite fun and upbeat, but also has an emotional part as well. Therefore, there is a lot of attention from the young adults as they are more sensitive as they are in their time of finding love and settling down and therefore connect to listening to R&B and Hip Hop songs that share and state these feelings. 
• R&B music can be emotional as it is mainly about a girl and a boy. 
• As R&B music usually has dark themed surroundings and shot in streets, people usually find this relaxing and watch the video for their satisfaction.
• There are also half naked black women being sexualised and objectified in the music video which will get viewings from men and some females. This influences them a lot as it appeals them. people may watch these videos for their own pleasure not because they enjoy the music or song.